Bob Burg and John David Mann wrote two best-selling books that were published a few years ago, yet these books remain at hand on my shelf, because of the constant reminders they give me about what’s important. The first of these: The Go-Giver, which is described as a ‘modern parable,’ was soon followed by a second: Go-Givers Sell More.
What can we learn from these two small volumes about human nature and a common-sense (yet rarely practiced) method of doing business?
The Go Giver, is suitably subtitled: ‘A Little Story About a Powerful Business Idea’
While it may be considered a business text, the work has relevance for all of us. The story is a quick read with short sections and a lot of repetition; a work in the style of books such as The Greatest Salesman in the World and The One Minute Manager.
The Go-Giver’s simple and well-reinforced message is that to succeed anywhere you have to create and give value first before expecting to receive. It’s written as A week in the life of . . . The Go-Giver is a story about Joe, a Go-Getting Salesman who’s out of ideas and time as his quarterly figures show him under performing. What’s to be done? We follow what Joe did.
You may prefer your teaching texts dry and factual; full of case studies.
This isn’t that. To me it’s much more interesting. But then, one of my most memorable reads ever was The Goal.
What does The Go-Giver teach?
The Go-Giver outlines and describes five principles on the theme of paying forward – giving first.
• The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.
• The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
• The Law of Influence: Your influence is determined by how abundantly you place other people’s interests first.
• The Law of Authenticity: The most valuable gift you can offer is yourself.
• The Law of Receptivity: A key to effective giving is being open to receiving.
Through the pages of The Go-Giver we follow Joe as he meets Pindar, the man who becomes his mentor and teaches him these five principles. Joe has to put each into practice before receiving the next. Pindar introduces these as ‘the five laws of stratospheric success.’
The Go-Giver’s Laws of Stratospheric Success can be used every day, starting the day that you learn them.
New habits can take three or four weeks to ingrain. The ‘time you need’ depends whose book you follow and whose teaching you accept. But there’s no doubt that life-changing only happens when you change your life, beginning today. If you’ve never come across the principle of ‘giving first’, The Go-Giver is a good introduction.
The book has its critics. Detractors point to ‘a week’ being an unrealistically short time to see anyone’s life turn around as Joe’s did – but this is a parable, and its relevance to everyday experience is obvious.
The Go Giver principle is an engaging tale
Read it; you’ll see.
Will taking this path to ‘stratospheric success’ make you stratospherically rich? Perhaps, because riches take many forms. What’s certainly true is that you’ll lose nothing by adopting some of these ‘laws’ in your daily life.
The Go-Giver is entertaining and an inspirational story for us all.