Hype, hype; just bloody well hype.

What’s all this hype anyway?

This week, internet marketer Alex Jeffreys published “Unreported Marketing – What the Gurus Won’t Tell You” another signature tirade against the establishment.  

Hype-hype and more bloody hype, right?  Alex reminds us that he stands against ‘everyone else’ who only sells hype.

Mind you, it’s a mantra often heard.  I’m beginning to think ‘hype’ is one of those words like ‘value,’ so often used in a sweeping generalised way that it means nothing anymore.

Every second marketing message received in our brimming inbox now contains the soothing comfort that ‘there’s no hype here…’

Who remembers the Supertramp hit from the 70′s “Right, Right, bloody well right . . .”

Meanwhile, Alex suggests that most of his predictions have come true,  principal among them that millions have been made in the last few years by those who’ve sold little more than hope.  He’s spoken of this in previous writings – and it’s so true.  Nevertheless, many  continue to buy hope for good money day after day despite any evidence that this is sensible.

Business success comes from taking one path – not ten.

Alex confesses several past addictions; among them ‘the next best thing.’  I’ve had his addiction to that too.  Almost all those who venture online to learn its secrets start off on the same road. Full of optimism, after hearing how ‘simple’ it all is online, they head off through the marketplace, buying from every stall, barely tasting their purchase before pushing on through a throng of frenzied fans to buy the next offering. And the next.

Many lose their shirt as well as their purse before being ejected into the dusty street somewhere on the edge of the action.  Looking back, it still seems colourful and exciting in the crowd, but with no more money for another go round, another wearied success-hunter turns for home, poorer and not much wiser.

Despite advice, I did the same when I began. Alex and others tell similar stories.  We humans . . . we’re VERY slow to learn from each other.  There’s a little of the lemming in us, it seems.  I spent the first ‘quarter’ of my online business game in that marketplace.

Next steps?

Should you rush off to Alex and read about the end of hype?  Certainly, you should get his book here, if you haven’t had one of his previous ones. But if you already know which head’s in the Guru’s bed,  you won’t find any new songs, only more covers of the old ones.

For the real thing, with everything you’ll need for a tremendous business,  you’ll not do better than IBCX . . . Go here to apply.  You’ll need balls; there’s no holds barred, but you’ll make bucks.  And isn’t that what you want? Go now.  If it’s closed right now – grab a place on the list .  .  .