Niche Matters. In business or marketing terms, your niche is that part of the whole market that you’re going to make your own.  This is a very specific section that you are going to focus your effort on, to the exclusion of every other category of products. An example of a niche market is “weight [...]

Is it worth being in the clique of the mentored? What are the advantages of finding yourself a mentor? And where does the idea of mentoring originate? In Greek Mythology, Mentor was the name of the tutor placed over Telemachus, son of Odysseus, who was going off to fight the Trojans.  Goddess Athena later disguised [...]