What’s all this hype anyway? This week, internet marketer Alex Jeffreys published “Unreported Marketing – What the Gurus Won’t Tell You” another signature tirade against the establishment.   Hype-hype and more bloody hype, right?  Alex reminds us that he stands against ‘everyone else’ who only sells hype. Mind you, it’s a mantra often heard.  I’m [...]

Your passion is the most important aspect of yourself It’s the essence of you; it identifies you. You’re born either male or female. That’s fairly black-and white. But most characteristics are not.  We may label people as old or young, middle class, educated, qualified as, or skilled at… But all those things are subjective. There’s [...]

Being Yourself. I struggled with bringing self to the fore for many years. It’s always easier to be ‘of the crowd’; it’s more acceptable and doesn’t make waves. But it doesn’t make anything else either. And as I wanted to be a stand-out in Architecture, I had to develop my own style and voice. I [...]